In 2020, while on an international business trip and reminiscing about our family's long history in date farming, we took a moment to explore what was available in stores. What we found was disheartening—unappealing packaging and quality that didn't come close to what we enjoyed at home.

Inspired by our deep roots and a desire to preserve an important part of our heritage, we decided it was time to make a change. We embarked on a mission to breathe new life into the date industry, bringing the taste and quality of our childhood memories to the world. We began our journey by researching, overcoming countless challenges, and meticulously crafting a plan.

With our own gardens, farms, and a network of trusted friends, we built a state-of-the-art production line. Initially, we focused on supplying a variety of dates, ensuring they were clean, fresh, and simply packaged. But as we gained the trust and support of our customers, we expanded our offerings to include chocolate-covered dates, innovative packaging, and enhanced services. Today, our product range continues to grow, reflecting our commitment to quality and customer satisfaction.

At the heart of everything we do is a commitment to sustainable agriculture and environmental stewardship. Our farming methods are designed not just to produce the best dates but also to protect our planet. We use modern, eco-friendly techniques that ensure our dates are as good for you as they are for the environment.

Today, we're proud to serve a large and growing community of customers, offering a diverse range of products that meet the highest standards. Sourced directly from the Middle East, our dates bring authentic flavor and superior quality to your table. We’re constantly learning and innovating, always striving to improve both our products and our team.

We’re not just a company—we’re a part of your story. And we couldn’t be happier to share our passion for dates with you.